I like creative challenges and thinking up ideas that don't pass unnoticed. Whether it's storytelling or storydoing, the only advertising that doesn't bother you is good advertising. The kind that makes you laugh, think, or get excited. And that's what I try to do every time I'm faced with a new brief.

My strengths are interesting insights, powerful concepts and creating the best possible atmosphere within the team, so that everyone has a voice, because I firmly believe that this leads to better ideas.

I like pitching (when it's fair and remunerated). It's rare, I know, but I see it as a unique opportunity to give a brand a new personality. Through my work, I have helped win account pitches such as bwin.com at El Laboratorio, IVI at JWT, Self Bank at Remo, and Verti at Swing Swing.